Information

» back to list

Search Engines

These are some of the main issues (in no particular order) that we will take into account when developing a website. It is important to find a balance between design and SEO optimisation.

  • Avoid popup windows & frames
  • Ensure content is relevant and contains keywords
  • Appropriate TITLE and META (keyword & description) tags
  • Use valid html code with stylesheets and avoid layout tables
  • Use header (H1, H2 etc.) tags where possible
  • Have a sitemap page
  • Create sitemap.xml and submit to search engines
  • Ensure no broken links
  • Consider implications of using Flash
  • Have a page with useful links to other sites
  • Avoid javascript and image map links
  • Don't use hidden text to try to fool search engines
  • Use ALT & TITLE text on images & links
  • Ensure canonical and domian aliases redirect to main URL
  • Menu and footer links with search engine friendly text
  • Avoid different links to the same page
  • Setup a 404 error page

In addition we will discuss the importance of link building and the steps that can be taken to achieve this yourself and with the help of specialists. There are other services that you may want to consider such as Google Adwords.

Other Advice